About Us


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About Bowl Fresh

Lavatory, bog (UK), pot (US) loo, john, water closet or simply “toilet,” a rose by any other name would smell as sweet … Bowl Fresh products have been keeping toilet bowls clean and fresh for over 50 years. Designed with commitment to our customers in mind, our products provide simple solutions to keeping toilets clean and fresh longer. Our cleaners and deodorizers fight stains and combat unpleasant odors continuously in one of the busiest rooms in your home. Bowl Fresh products are guaranteed to exceed expectations and extend the just-cleaned freshness between regular scrubbings.


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About Willert Home Products

Willert Home Products is a premier manufacturer of many well-known and trusted household products. Founded by A.W. Willert in 1946, Willert Home Products began modestly with the production of a single product. Today, nearly 70 years later, the company manufactures close to one hundred household products and is still owned and operated by the Willert family with headquarters in St. Louis, MO.

Our family of brands include Ty-D-Bol, Bowl Fresh, Enoz and airBOSS. Exceeding customer expectations, striving for excellence in the products we manufacture, developing new product innovations, providing a rewarding work environment and giving back to our communities is the heart of our business. From our family to yours, Willert Home Products is a name you can trust with brands you can count on.



Our Family of Products

Toilet Bowl Cleaners

Bowl Fresh toilet bowl cleaners are easy-to-use and work continuously, flush after flush to keep your toilet fresh and clean. Designed for use in the toilet tank, our bowl cleaners prevent stains caused by hard water and uric acids salts and are completely safe for plumbing and septic systems. Our no muss, no fuss solutions to keeping toilet bowls cleaner and fresher longer is what makes Bowl Fresh products ideal for busy people and families alike. Let Bowl Fresh do the work and enjoy more time to play.

Toilet Bowl Deodorizers

America’s best-selling toilet bowl deodorizers, Bowl Fresh clips on the rim of the toilet and works continuously to eliminate unpleasant odors and keeps the bathroom smelling fresh and clean. Easy-to-use, economical and made in the U.S.A., Bowl Fresh deodorizers snap on to the rim of your toilet for a quick and easy way to put long-lasting freshness directly in your toilet bowl and entire bathroom. Convenient and easy-to-use, enjoy around-the-clock cleaning and freshening in one of the busiest rooms in your home.